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Insights

The Insights section brings together essays, reflections, and research-informed writing from the Institute of Behavioural Futures.

Here, we explore how futures thinking, behavioural insights, and decision-making meet in practice: from cognitive biases and strategy-behaviour alignment to quiet societal shifts, agency, defaults, friction, capacity, attention, and meaning.

These texts are written for people who want to think more clearly about change — not only by asking what the future might hold, but by examining how everyday choices, systems, and assumptions shape what becomes possible.

What Are We Becoming? An Invitation to Reflect on the Future of Nordic–Baltic Societies
Contribute your observations to The Quiet Future Report 2026 — a small independent research initiative exploring societal change, shifting values and the futures we may be creating. Over the past few years, I have found myself increasingly reflectin...
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From an ambitious application idea to my first online course
Some projects take a while to find the shape they are meant to have. Since 2025, I have been working on the idea of a DECIDE+F Learning Lab. I began creating it as an application from scratch: a place where people could learn and practise future...
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Kristiina Paju
The Futures Literacy MiniJournal Is Now Available For Free!
Maybe you have heard about futures thinking and would like to know more about what exactly is meant by "futures literacy"? Or maybe you are just curious, trying to find ways to bring new perspectives to your thinking? Or maybe you are currently faci...
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Does the World Need Another Futurist? Looking Back at My Beginnings in 2021
Five years ago, I was finding my voice as a newly graduated futurist. I had questions, curiosity, and a growing conviction that futures thinking should belong to everyone. Looking back, I can see how those early explorations eventually led to the wo...
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From Futures Consciousness to Behavioural Futures: What an Anonymised Organisational Case Taught Me About Future Readiness
You do not always recognise the importance of the work while you are still doing it. That is one of the reasons I recently returned to a piece of organisational development work I carried out in 2024 and turned it into an anonymised case for my prof...
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Future Succession Lab: When Laura Is Ready, but Everyone Still Calls Her Dad
Laura is ready to take over the family business. She knows the customers, understands the company, and wants to shape its next chapter. Her father, Matti, is also ready to step back. At least, that is the plan. Then the phone rings. “Hi Matti, could...
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Hope Does Not Translate Into One Behavioural State: Distant Hope, Active Hope and the Role of Agency
Hope is often treated as a uniformly positive orientation towards the future. In strategy, foresight, organisational change, and public engagement, hopeful attitudes are frequently interpreted as signs of readiness, motivation, or openness to action...
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A practical companion to the Futures We Feel Facilitation Cards is taking shape
JOIN THE WAITING LIST! Alongside the Futures We Feel facilitation cards, I am currently preparing something a little more substantial: the Futures We Feel Facilitator Field Guide. I am 100% not sure yet whether the name will reflect Futures We Feel ...
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Futures We Feel: July 2026 Progress Update
July marked the second full month of coordinated data collection for the Behavioural Atlas. While the number of responses remains small, the early signals are already showing why it matters to examine feelings about the future together with people’s...
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From Atlas to Action: Facilitator Cards for Behavioural Futures Work
What if futures work began not with trends, scenarios or strategy — but with the way the future feels? At the Institute of Behavioural Futures, we are developing a new set of Behavioural Futures Facilitator Cards for people working with futures, for...
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June 2026 | Behavioural Atlas Monthly Update
The Behavioural Atlas has now completed its first full month of live data collection. June 2026 brought in 2 behavioural signals and 13 survey responses from contributors across Europe, Australia, Finland, the United States, and beyond. This is the ...
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Behavioural Atlas Update - New Features and a Sharper Research Direction
The Behavioural Atlas is evolving from a simple crowdsourced map of future feelings into a richer behavioural futures research and sensemaking platform. The original question remains at the heart of the project as "What does the future feel like whe...
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Kristiina Paju
Futures Conference 2026 in Turku: Behavioural Futures Across Time, Place, AI and Agency
The Futures Conference 2026 in Turku offered two days (9th and 10th of June 2026) of rich conversations about sustainability, culture, technology, temporality, participation and transformation. I also had the joy of presenting my own work on 10 June...
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How the Future Feels: Agency, Emotion and the Emerging Field of Behavioural Futures
When we talk about the future, we often ask what people expect, prefer or imagine. We ask: What trends are emerging? What scenarios are possible? What risks should we prepare for? What kind of future do we want? But there is another question sitting...
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Futures We Feel: A Global Crowdsourced Research Project on How People Experience the Future
What does the future feel like before it becomes visible? So often, futures work begins with signals, trends, scenarios, data, forecasts, and strategic uncertainty. These are important. But beneath every visible change, there is also something quiet...
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Behavioural Futures is home to Quiet Futures, the Quiet Future Dispatch, the Quiet Future Podcast and practical tools for futures literacy and behavioural insight.

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